About Us

IT'S NOT EASY to forge a reputation for excellent customer service in a business marred by late arrivals and inconsiderate drivers. But thatŐs what Rainbow Taxi Corp.Ős husband-and-wife partners Zack and Andrea Williams are working to do. They joined with ZackŐs father, Larry Williams, to grow the business from a four-car operation into its current size of 53 cars with a large base of loyal customers. In the fast-paced, dangerous and highly competitive world of taxi service, they say they rely on an approach that keeps both passenger and driver first. The company was founded in 1983 by four owner-operators from Yellow Taxi after Minneapolis city regulation allowed drivers to break affiliation with large companies. Rainbow Taxi began building business based on solid customer service and word-of-mouth referrals. Read More